Hreflang roadmap

Status: English stays canonical across product SKUs; the first hindi procurement summary lives at /trust/hi/ with reciprocal markers on /trust/.

Before publishing Hindi parity

1. Choose URL strategy: subdirectory (/hi/) vs subdomain — avoid duplicate money pages without hreflang reciprocity.
2. Translate hero + SKU tables legally identical to INR source; GST wording must survive legal review.
3. Emit reciprocal x-default, en-IN, hi-IN link clusters per Google guidelines.
4. Validate in Search Console & Bing Webmaster bilingual property sets.